About CMA
Welcome to the Construction Marketing Association (CMA), a professional association focused on a broad range of marketing and career resources for executives and managers in the construction category. While there are many broad-based marketing associations and networking groups, no other association provides focused marketing training and information tailored to the nuances of marketing construction brands, products and services, or marketing to construction-related targets.
Founded in the height of the recession in 2009, CMA addresses the need for more effective, results-oriented marketing to ensure success in the cyclical construction industry. More importantly, the rules of marketing have changed dramatically in just the last few years, so marketers must learn and embrace new strategies and tactics, or risk obsolescence.
Today, the Construction Marketing Association is growing both marketing and career resources. Marketing Resources include a complimentary Marketing Databank with Research Studies, Whitepapers, Lists, and Articles. The CMA Resource Directory lists top sources and service providers for a broad range of relevant and specialized services.
Marketing Jobs, training and related professional resources are available via the CMA Career Center, and the Certified Construction Marketing Professional (CCMP) program.
CMA underwrites all training and education programs by providing complete marketing services, both digital and traditional, to construction brands of all types and sizes. Construction firms, building product manufacturers, service firms, DIY retail brands and others can now partner with the experts at the Construction Marketing Association for all types of marketing, from strategy and planning, to branding and publicity. Websites, content, social media, email, events, new product launches, lead generation, retail line reviews, and more. CMA has provided award-winning marketing to top international brands, and startups alike.
Who Should Participate in CMA?
Marketing managers, product managers
CMOs, Marketing VPs, Marketing Directors
Presidents, CEOs of construction-related companies
Communications, advertising, and webmaster staff
National accounts, business development, sales staff involved in marketing
Marketing agencies, consultants to the construction category
Publishers, media reps, editors in the construction category
Manufacturers, Builders, Developers, Contractors, AE Firms, Hardware Retailers, Distributors, Service firms and more!
Latest News
Construction Equipment Marketing Guide Now Available
A Construction Equipment Marketing Guide is now available from the Construction Marketing Association (CMA).
2020 Construction Marketing Outlook
CMA announces a national webcast focused on marketing plans and priorities for 2020 in construction, building products, and related industries.
Construction Lead Generation Guide Announced
The most popular guide and whitepaper from the Construction Marketing Association has been updated and is available for free download.
About the Chairman
Construction Marketing Association (CMA) Founder and Chairman Neil M. Brown has been CEO of numerous marketing consulting and digital agencies for the past 20 years, managing some of the biggest brands in the construction sector. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Brown has published in Marketing News, AdAge, AdWeek, Construction Business Owner, the award-winning Construction Marketing Blog, and many other others. In 2011 he published the book, Tools of the Trade: Modern Marketing for Construction Brands. In 2014, he authored Breakthrough Branding: Brand Naming Tips & Trade Secrets. Neil earned an MBA from Northern Illinois University, and a BS-Marketing Cum Laude from Southern Illinois University, and is a Certified Construction Marketing Professional (CCMP).
CMA National Board of Directors
Our Board of Directors is comprised of some of the top thought leaders in both construction, marketing and content fields.
Kevin Enke
Robert Bosch Power Tool Corp.
Denice Shuty
Marketing Consultant
Paul Deffenbaugh
Editor, Metal Architecture
Rick Dean
Managing Director, Business Marketing Institute (BMI)
CMA Causes
Since our founding in 2009, the Construction Marketing Association (CMA) supports non-profit, needy and construction-relevant causes with donated and pro bono marketing services, including the following organizations:
