How to Measure Construction Marketing Results

In a recent survey sponsored by the Construction Marketing Association, 21% of construction marketers ranked Measuring Marketing Results as their top priority, beating all other priorities including Internet and Social Media. Clearly in a difficult market, marketing is under increased scrutiny to prove results and justify budgets.

Today marketers must consider three broad types of measures, with multiple individual tools, 1) traditional methods of measuring including research, 2) the use of internet-based measures, 3) along with new tools for social media monitoring.