Construction Equipment Marketing Guide

Construction equipment is capital equipment, defined as an asset with an acquisition cost of greater than $5,000, but also includes assets that can cost millions of dollars. Not surprisingly, the marketing of construction equipment requires specialized approaches and techniques.

This comprehensive guide details 4 aspects of construction equipment purchasing, along with 3 construction equipment marketing considerations, followed by a Construction Equipment Marketing Infographic with a 10-Step Marketing Checklist, marketing best practice details, and some relevant resources.